AU Small Finance Financial institution lately launched Dwell It At this time (LIT) bank card to empower the younger, digital-savvy cardholders by offering them the ‘Energy of Decisions.’ For a similar, the corporate has rolled out a brand new digital marketing campaign highlighting the advantages of LIT bank card. Launched over YouTube, the digital solely marketing campaign of LIT bank card contains three 15 second movies.
Expertise and a customer-targeted method have all the time helped us deliver in regards to the disruption that addresses each facet of our buyer’s ever-evolving wants, Uttam Tibrewal, government director, AU Small Finance Financial institution, mentioned. “Over time, we realized that the fast-paced development in know-how and accelerated use of the web has modified what at the moment’s digital-savvy clients need – extra management and pay on the go. As we constructed a product for this new-age buyer section, we consciously selected digital platforms and a snackable format for advertising and marketing. The digital marketing campaign for LIT bank card is a performance-driven advertising and marketing marketing campaign specializing in lead technology. To seize the product proposition most successfully, the general advertising and marketing marketing campaign successfully captures the theme of One bank card. Many prospects. All in your management,” he added.
As per the corporate, LIT permits cardholders to customize their bouquet of bank card options as per their ever-changing life-style necessities as a substitute of predefined options. It’s a customisable bank card that allows customers to decide on advantages and construct their card as per their want – giving the customers entry to all the pieces they need, until they need it.
The three movies use humorous analogies to show deciding on advantages as per a person’s life-style, selecting a pricing as per particular person’s want and the comfort of switching on/off advantages as and when one needs. The crisp communication would assist seize the eye of the social media savvy viewers that’s used to having customised options, the corporate mentioned.
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