In a recent ad for cryptocurrency exchange FTX, Tom Brady asks seemingly everybody in his contact record, “You in?” As in, are you going to affix him in shopping for some crypto, and never, presumably, in being a soccer star married to a supermodel. The pitch is easy celebrity-endorsement fare, designed to capitalize on the FOMO that’s the standard psychological tactic of those that are already invested in cryptocurrencies and associated applied sciences, and who would love the remainder of us to come back aboard. Mr. Brady has an equity stake in FTX.
A “You in?”-style pitch can be typical of profitable multilevel marketing companies. Each make a advantage of the truth that our getting “in” will clearly enrich these urging us to take action, by driving up the worth of their very own holdings or community. After which, hey, the identical might be true for us!