Moneylender UA Finance has launched a marketing campaign that includes singer Endy Chow to showcase its functionality to assist the general public once they have monetary difficulties.
In collaboration with M&C Saatchi Spencer, UA Finance hopes to revitalise the model with a marketing campaign concentrating on the general public, significantly the youthful section. The centre of this marketing campaign’s idea is an iconic arm, which, in line with UA Finance, will empower folks anytime once they have unimaginable difficulties.
The video was directed by Movie Manufacturing unit’s Man Chung. The corporate additionally collaborated with Japanese particular results studio Tsuburaya Productions because it shipped 4 unique Ultraman sequence monsters straight from Japan for this marketing campaign. Within the video, Chow fights with the monsters with the assistance of the arm offered by UA Finance.
Talking of that includes Chow, Philip Tsang, enterprise companion at M&C Saatchi stated, “His earlier film picture meets UA Finance’s enterprise nature, knocking out the issues in seconds.”
Along with the video, the marketing campaign additionally provides OOH adverts comparable to billboards and level of sale supplies. Furthermore, 1000’s of UA Finance bottled soda water are given out to symbolise the moment aid after UA’s empowerment. These bottles of branded soda water shall be distributed on the road, as UA Finance will even launch a truck carrying the large iconic arm. The bottled water will even be delivered to a few of their retailers.
Transferring ahead, UA Finance will organise a mini-concert with Endy Chow as an unique expertise for the corporate’s prospects.